The Business Record for the AI Era
Own your Identity Record.
The business record you own and control in the AI era. Free to establish. Yours forever. IdentityRecord Advantage keeps it strong.
60 seconds. Free to start. No credit card required.
Section 02The Collapse
The biggest lie in local business is finally collapsing.
THE LIE THEY SOLD YOU
For twenty years, the listings industry, platforms, and agency retainers told businesses the same story. “We can represent your identity online.” They sold static profiles and one-time data pushes as if they could capture the reality of your business.
And business owners believed them. They were lulled into thinking their online presence was handled, while their day-to-day activity sat stale, fragmented, and useless across the web.
That lie worked in the directory era. It is fatal in the AI era.
WHAT AI ACTUALLY DOES
Generative AI does not care what you pushed into a directory three years ago. It synthesizes your entire public footprint.
- Every profile
- Every credential
- Every inconsistency
It is looking for living proof.
When AI finds a stale snapshot instead of an active business, it does not warn you. It lowers its confidence and recommends your competitor. You lose the customer before you ever enter the conversation.
1.2%
of local businesses are recommended by ChatGPT.
SOCi 2026 Local Visibility Index
Visibility was a spectrum. You could always have more.
Eligibility is binary. You either qualify or you do not.
Most businesses are failing this test. It is not their fault. They handed their identity to systems built for a dead era. They outsourced their narrative to platforms that were never designed to represent them to a machine.
The Named Gap
Trust Deficit
A gap between who you are and what AI can verify.
IdentityRecord ends that era.
We turn your identity into a structured, verifiable, continuously updated system AI can trust and recommend.
Read the Whitepaper →The Product
One Identity Record. Two tiers. Full control.
IdentityRecord is the permanent, machine-readable ownership layer for your business. You own the record. You control the narrative. AI gets the truth.
Free
Your Identity Record
$0 / always
Own a structured, verified, machine-readable Identity Record at a permanent public URL. The foundation AI reads instead of guessing.
IdentityRecord Advantage
Your always-on advantage
$49/mo per location
Switch on all six modules. Your record keeps itself current, consistent, and visible to every engine. Cancel anytime. Your record stays live.
IdentityRecord Advantage
Six modules. One Identity Record.
Industry-specific intelligence for each module. The system knows your business type and guides you through the rest.
Local AI Taxonomy
The organizing system behind recommendation.
The old local-search world organized businesses around categories, keywords, and ad groups. That taxonomy helped businesses get indexed. It was never designed to help businesses get understood.
IdentityRecord is built on a different organizing system. Local AI Taxonomy captures the behavioral and decision drivers that determine whether a business is understood, trusted, and chosen. It helps AI understand businesses with far more depth than categories, keywords, and stale public profiles ever could.
- What the business does
- Who it is right for
- What makes it credible
- What makes it different
- What reassurance matters
- What proof supports it
- What changes recommendation confidence
How It Works
From guesswork to truth in four steps.
AI no longer fills in the gaps about your business. You do. Once your record is live, AI reads what you control instead of what it scrapes.
01
Find and own
Search for your business. Take ownership of the Identity Record that already exists or create a new one.
02
Define your business
Complete your 33 Truths. The system crawls your site, pre-fills what it can, and guides you through the rest.
03
Prove you are active
Add photos, credentials, and recent activity. Every entry is timestamped and becomes a trust signal AI can verify.
04
Go live
Your record is machine-readable, broadcast to the AI ecosystem, and watched for gaps every week.
Enterprise-Grade Trust
AI cannot recommend what it cannot trust. We make AI trust you.
IdentityRecord is built for a world where AI answers before search, recommends before websites, and decides before customers do. Your identity is operational infrastructure now, not a marketing asset.
Verified Identity
Structured truths
Verified Credentials
Licensing, insurance, certifications
Verified Activity
Real proof, real moments
Verified Narrative
The story AI can read
Verified Trust Signals
Authority AI accepts
Who It Is For
Agencies and operators, working the same identity system.
IdentityRecord is the business record for the AI era. Two audiences. One record. The owner stays in control.
For Agencies
Run a modern identity operation.
- ✓Define client identity
- ✓Strengthen trust signals
- ✓Monitor AI representation
- ✓Fix narrative gaps
- ✓Deliver measurable AI visibility
For Operators
Own your identity. Stay recommendation-ready.
- ✓Control your identity
- ✓Maintain trust
- ✓Stay recommendation-ready
- ✓Understand how AI sees you
- ✓Improve visibility every week
Built by operators, for operators
We built a permanent identity infrastructure for local businesses that AI trusts.
Justin Sanger, Founder
2004
RegisterLocal & LocalLaunch
Acquired by the Inventor of the Yellow Pages.
Twenty years before AI, Justin was already building the structured data that made local business legible to search.
IdentityRecord is founded by Justin Sanger, who has worked at the intersection of local business data and trust systems since 2004.
In 2020, he coined the term Local Trust Pack to describe how search evaluates trust signals. IdentityRecord extends that model into the AI era.
Own your Identity Record. Own your AI future.
60 seconds to start. Free to begin. It changes how AI sees your business.